Alexa is probably the worst tool you could use specially if you are trying to gauge international traffic. Try something more advanced like similarweb.com to measure traffic volume and geo breakdown. Appannie.com will help you to analyze apps on itunes and google playstore.
If you have a substantial community, it's just a matter of sharing the same content (depending on the social media platform) with a different approach and see what they react to. You shouldn't focus that much on research but to see what get people to convert into users or clients. The reality...
You could look at views to each slideshare to determine which pieces of content are most popular/resonating best with your audience, but the key metric here is really the number of demo requests you generate from this channel. You can include a different tracking token in each slideshare link tha...
Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).
At WP Engine, everything in marketing and sales is included in CAC. Salaries, commissions, coupons, direct advert spend (which you're saying you don't yet have), fees, travel and other costs associated with conferences, etc.. My advice is to err on the side of putting too much in CAC, because t...
I've got experience in this actually, would love to help you figure it out.
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
You are right that the range is wide. You need to figure what are good values to have for your category. Also, you can focus on the trend (is your DAU/MAU increasing vs decreasing after you make changes) even if benchmarking is tough. Unless your app is adding a huge number of users every day (w...
First define "successful" and make sure others would see it as the same. If growth is stagnating, that's not what success looks like in an app. The only way you have a chance at selling it at anything above "fire sale prices" is you can say that you have enough actively engaged users, which i...