Hi There - I'm a development editor and literary agent with over ten years experience in the industry. Saw your question and thought I'd chime in. You can mention the story in your book, yes, but you do need to reference Malcom Gladwell's speech or whomever said it and wherever it came from. I...
In my opinion, I would consider your long-term goals. If your plan is to build a brand around yourself and become established as a major influencer, it certainly makes more sense to go that route. On the flip side, your low hanging fruit is to build a brand around the concept by which you intend...