I'm the CTO of https://3dagogo.com a marketplace of proven to print 3D designs. We look at the two sides differently. There's not a single customer. In our case you have designers and purchasers ( sometimes the same person can be both ). Cost and methods for acquiring designers are very differe...
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
Hi there, The options are the same as buying many traditional businesses. You can obviously use your own funds, raise funds from friends and family, use personal lines of credit, crowdfunding/investment or seek personal loans from financial institutions. Any wise investor in your venture shoul...
Membership sites are a pain in the ass. Let me start there. I've had dozens of clients start membership sites, and the only ones who've kept it alive had huge audiences to begin with. The problem is that a membership site has two things to offer: exclusive information and community. Exclusi...
Cost of customer acquisition will depend a lot on what type of course you're looking to sell and your target audience. No one will be able to give you a straight up answer here. If you're able to provide more details, I could give some more nuanced advice :)
I am currently the CTO of a vibrant online marketplace. As prior responders said, we started with demand. Once we had people who wanted to pay for our services, it was easier to find suppliers to fulfill the demand. In addition, we started with a narrow focus, and then expanded. We are a lo...
I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers...
Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you we...
GREAT QUESTION! I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you. I have taught this strat...
Just scale up your PPC campaign to get more users. If your PPC campaign isn't pulling a profit for you, then you are doing it wrong.