Make sure you got your mobile visitors covered with a mobile friendly and fast working website.
Google's official stance is that they are "roughly equivalent" and recommends to do what is technically simpler to implement (source: https://www.youtube.com/watch?v=_MswMYk05tk). With that said, I'd recommend a directory over a subdomain. Doing this consolidates signals to a single domain, wh...
It depends if you're solving for quantity or quality. If your goal is to get the highest volume of traffic possible, then it sounds like search isn't going to be your primary channel, and targeting broader audiences on social media might be a better option. However, if your goal is to get qualif...
Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come u...
_Can_ you? Sure, but it's probably not the most effective way. What you're describing is "content marketing," and it's usually very good at improving the middle and bottom of the funnel. Meaning, when someone already knows about your site, your content marketing can help convert them to a trialer...
Don't worry about Google Page Rank. It's already been declared dead (http://www.searchenginejournal.com/google-will-probably-updating-toolbar-pagerank-john-mueller-confirms/117691/). Instead you should figure out how to get high quality and editoral links - which is the essence of page rank.
I've worked both in-house (at Business.com) and I built and ran large agencies as well (eVisibility, Geary Interactive, Organic Media Group). IMHO, outsourcing SEO is the best way to go no matter what. And I'll give you 3 good reasons why. 1. In-house SEO teams (and individuals) get myopia. The...
Great question, I hope I can be of help to you. My name is Humberto Valle, I have been working under my Agency, www.Unthink.me for about 10 years doing inbound marketing and advertising - a huge % of that is on SEO itself. With that said, I have actually worked with an European travel agency on t...
There are basically two types of SEO outfits. There are the "chop shops" of the world offering dated solutions like link building, etc and charging a monthly fee for supposed maintenance. Then there are credible experts who understand that the overall experience of the web assets is what catapu...
This is a very open ended question. I would need to be able to see the website in question and gain access to google webmaster tools and analytics. I can say, if you fell entirely out of Google's results, it is a major error or you were caught doing some aggressive spamming. If it was a minor d...