This question is really hard to answer without knowing about what kind of exact B2B business we are talking about. However it is very easy to split test the whole process. You can use a free solution like Google Optimize or paid tools like: https://vwo.com/ab-testing/ Just make sure to attribut...
Basically, conversion rate is goals divided by total visitors and multiplied by 100 to make it into a percentage. So if you have 100 sales and 10,000 visitors, your conversion rate would be: 1%. You need to measure 2 things in your case: 1. Conversion rate for each plugin. 2. Overall conversi...
Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve t...
Let assume that you are a patient and you know that your health is not well. To fix your health, you may have tried few medicines that you thought will solve the issue but you found nothing worked. Now you have 2 options - keep on trying to fix your health or consult with a specialized doctor t...
First, you need to make sure you have the conversion funnel set up properly. Enter the urls for all of the checkout steps (cart, login/register, checkout page, etc) and then look at the conversion funnel. This will help you to see if there are any bottlenecks or major problems causing a huge po...
A tool we love to use is Adespresso (Adespresso.com). There you can easily create Facebook ads in a much more intuitive way than you would in Facebook's own power editor. Adespresso also automatically creates A/B tests for you, letting you ad a ton of images, headlines and text and creating mul...
There will not be one optimal size. Each affiliate will have their own needs. Here is a list of the common sizes: http://designerstoolbox.com/designresources/banners/ I find it most helpful to send out a survey monkey poll to affiliates directly. I'd also ask your top affiliates directly. Don'...
CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several roun...
Not easily answered without further info, best way for you to approach it would be to use comparatible service (be it shopify, attlasian, wix) and do your own market research on potential customer base as well as CVL. If you need help it would be fun to digg in, did a lot of research in this are...
Great question, I hope I can be of help to you. My name is Humberto Valle, I have been working under my Agency, www.Unthink.me for about 10 years doing inbound marketing and advertising - a huge % of that is on SEO itself. With that said, I have actually worked with an European travel agency on t...