Don't worry about Google Page Rank. It's already been declared dead (http://www.searchenginejournal.com/google-will-probably-updating-toolbar-pagerank-john-mueller-confirms/117691/). Instead you should figure out how to get high quality and editoral links - which is the essence of page rank.
Logically this makes sense. However is easier said than done, and many would argue that even if you aim for a bottom up approach you are in essence still going through the traditional model because you have to filter out anyway to get to your actual conversions. Referrals are probably the best ...
I've worked both in-house (at Business.com) and I built and ran large agencies as well (eVisibility, Geary Interactive, Organic Media Group). IMHO, outsourcing SEO is the best way to go no matter what. And I'll give you 3 good reasons why. 1. In-house SEO teams (and individuals) get myopia. The...
This is a very open ended question. I would need to be able to see the website in question and gain access to google webmaster tools and analytics. I can say, if you fell entirely out of Google's results, it is a major error or you were caught doing some aggressive spamming. If it was a minor d...
1. You want to make sure that your backlink is a followed backlink. Right clicking on the link and then clicking "inspect element" in the html code, it shouldn't say "nofollow". 2. One of my favorite SEO tools is www.ahrefs.com - they have a free version you can use. The more backlinks that the...
Hi there. It depends a lot on your budget and what is needed. If you are looking only for some initial site audits, which would include full qualitative and quantitative research, testing ideas, identifying low-hanging fruits, funnel drop-off points, etc or if you also want someone to implement...
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a...
Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the nam...
Here's a good explanation of what AdWords is: http://www.webopedia.com/TERM/A/adwords.html Beneficial? Yes, but only when the time is taken to understand how it works and the importance of using the right keywords and phrases in respect to the available budget. I've seen too many companies go th...
Make sure you are offering a product others want to purchase at a competitive price. You can do your own research regarding competitive pricing or use software that assist with the detail research. Your question does not note what types of product you are selling; however, most product sells ar...