Regardless of the industry/website type, use a service like usertesting.com to get some qualitative feedback. It often reveals some of the technical or user experience issues that you can become blind to having worked on the site for so long. On the day of launch, put some kind of prominent bann...
I highly recommend YouTube. You can configure the embed video to hide the YouTube watermark, autoplay, hide the controls, and hide all related videos (that show up after the video is done playing). This will make your video look amazing on your launch page. Here is a link on how to configure...
I believe in MVP (Maximum Validated Product). The more you get customer/user validation, the more robust and complete the product becomes. It's smart to begin testing immediately to collect data that can help road mapping for the next product build improvements. Launch early with a few lighthouse...
Congratulations on the launch of your Beta testing! That is half the battle. My advice would be to slowly do another round of Beta testing and inviting people who you know will give you good feedback and help you improve your app. Then in the mean time get PR to pump up your app again for launch ...
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend. If you make a friend, then maybe...
Most people -- regardless of their company or product -- go about attracting press the wrong way. The publications exist to provide value to their readers and increase their own readership. Rather than proclaiming how your product is the most amazing thing since sliced bread, think about it fro...
I'll first answer this from a product and development perspective: This answer is written assuming you have done everything right to launch a product that has already established product/market fit. First, you want to fix the "leaky buckets." Brett Martin wrote a post-mortem of his startup and w...
My vote is to kill it. Focus your team on what's important for your business. Just because it's done is not a reason to keep it. I always think. If the feature is not helping the product achieve its primary goal, it most likely getting in the way of it. It's really hard but keep your product fo...
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that...
A specific solution just came to mind utilizing wooCommerce. If WordPress is your platform, this could be very simple with a subscriptions plugin.