Google's official stance is that they are "roughly equivalent" and recommends to do what is technically simpler to implement (source: https://www.youtube.com/watch?v=_MswMYk05tk). With that said, I'd recommend a directory over a subdomain. Doing this consolidates signals to a single domain, wh...
From my own experience I would say so. Technically platforms like Instapage, which I have extensively used, do have an SEO feature built into them, although I really don't think they work - is very basic and any good SEO person would know that meta tags and key words are only the tip of the searc...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...
1. You want to make sure that your backlink is a followed backlink. Right clicking on the link and then clicking "inspect element" in the html code, it shouldn't say "nofollow". 2. One of my favorite SEO tools is www.ahrefs.com - they have a free version you can use. The more backlinks that the...
Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a...
Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the nam...
There are a lot things that could have gone wrong and it is hard to say something with 100% confidence without looking at the Analytics and Search Console. Read this blog to discover what mostly goes wrong when traffic and ranking suddenly starts disappearing, https://www.upreports.com/blog/goog...
Here's a good explanation of what AdWords is: http://www.webopedia.com/TERM/A/adwords.html Beneficial? Yes, but only when the time is taken to understand how it works and the importance of using the right keywords and phrases in respect to the available budget. I've seen too many companies go th...