I think you can be charging much more than you are, but if you're working with smaller businesses then maybe that budget is more reasonable. Why not offer some kind of tiered option? A post is $15, highlights are $10, but if you get both they're $20—something like that. If you other avenues to d...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...
I’ll take it as a given you are operating a “brick & mortar” construction (equipment rental) business and with this, allow me to propose a few “flexible” marketing moves, you may consider (online or offline): 1. PUBLICITY/PUBLIC RELATIONS - Online or social media write-ups; Offline publication w...
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and busin...
Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable. That either sounds obvious (and I can hear certain readers already saying "Duh...") o...
Ask the team. What do they think is a good use of their time? No one likes to sit idle. If they were on a heavy schedule to meet the product launch, some downtime is useful to regenerate creativity, energy and focus. Have they documented all the processes used? Have you conducted a post-project r...
Sounds like you are off to a great start. In order to make the phone ring, you will need to develop a marketing plan that will continue to amplify your reach. Here are 3 things that quickly came to mind: 1 - If you are already on social networks, are you connecting to groups and sharing your in...
Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...