Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here ht...
The credits that you already received are under AWS Activate Founders. Quoting from the AWS website, "If you have previously received AWS Activate Founders benefits, you are ineligible to apply again. You can only receive AWS Activate Founders benefits once." However, check if you are eligible f...
Hi: Sounds like things are moving along well -- nice job. There will be fits and starts to any venture, so as you assess what's going on here, consider: * stepping back and realistically determining if you're being fair to this process -- everyone has different work styles and you should respect...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
Ad words is not marketing. It is just the beginning.. Web marketing includes SEO, SMM, ads, facebook marketing, twitter marketing, youtube, limkedin..etc. besides, it is more important to get engaged to people. Interaction in blogs, forums , discussions.. You may also think of having sales peo...
The trial period is your courtship period, and the best opportunity to convert the user into a paying customer. Areas of focus - on boarding communication that includes welcome email, on boarding education of the platform, links to additional material on product/service - timely communication th...
This is difficult to answer because you haven't given us much to go on. What type of hardware are they building, and how big and fast do they plan to grow? It really doesn't sound like they have a growth strategy in place yet, so my guess is you would need to create that for them, right? If that...
You need to publish tidbits of how to accomplish this online for free to become an authority on the subject. When you become known for this then companies will pay you to consult on it. In the short term, partner with development shops who build apps for customers. Get them onboarded as rese...
Unless you need to be incorporated to complete trial sales, market fit testing...don't do it. Wait until you can afford the couple thousand dollars it will cost you and or until you get an investor if you will go for one. a C corporation is most likely your best bet. Fairly is all on perspect...
Your Main Problem: Lack of credibility in the US market. Nobody knows you. They doubt you'll stick around. They're afraid they'll send you money and you'll disappear. This is *after* they manage to notice you exist! So you have a double challenge: first to reach your target market, then to ass...