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Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable. That either sounds obvious (and I can hear certain readers already saying "Duh...") o...

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Hi, check outmy response to another question similar to yours. I hope it helps. Overall what you need to do is grow your community of users, or depending on the app generate enough sales or interest typically before any investors considering joining you. Not impossible to get investors early on,...

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You are asking one question and inferring another. Do you want to know if it is possible to raise that amount on a crowdsourced site or are you asking for the best crowdsourcing site for your fundraising? In short, yes. It is entirely possible to raise that level of funding without a VC and on c...

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I'd suggest doing three things to narrow down the field: 1.Try to sketch the business model for the startup idea http://businessmodelgeneration.com/canvas 2.Get good at doing quick and dirty market sizing of opportunities 3.Check if you are passionate enough about the idea to potentially spend...

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I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...

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Watch all of Paul Kenny's videos from the Business of Software conference. Perfection, and easy to understand. Then remember this last trick: Honesty wins.

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Creating a beautiful visual deck that shows the branding of the company, prior successes and of course core numbers on who your target audience is, how broad the reach is and how that creates benefit for the sponsor is key!

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