First, this is such a cool thing you're doing for the sake of serving humanity and the greater good. Don't give up on the media outlets, though, you may be able to come up with a newsworthy angle as your own "Brand Story" develops. Stories are everywhere. I'm assuming you have social media acco...
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, ...
I love this topic and I know it all to well ;) I work with small businesses Building Brand influence to increase sales on social media but I also Market info products like yours. I would ask: Do you have a specific process that people go through? There are a few specific things I want to sugges...
Have a great story / hook. Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly. Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gath...
The best way to do validation on this idea would be to acquire customers through Facebook ads (rich targeting makes you able to cohort users nicely). Then, you could manually pair people via email or through a simple text messaging exchange facilitated by Twilio. In this scenario, you could pro...
Be careful when simply wrapping things into a mobile app. This can backfire on you and you could be presented with some very harsh edge cases. PHP isn't going to be encapsulated so much as the HTML/CSS/JavaScript. So keep in mind your mobile application could likely be in a position of requiring ...
It depends on the country. My best advice to you is to find a key person,a local one, in that country whom you must be able to trust 100% to take care of everything.
The negative hype around flash after apple categorically rejected them for inclusion in iOS safari has made flash look like a non-peforming platform in the eyes of everybody. This opinion is not totally untrue though. I tried writing an app using Flex for iOS and quickly realized it doesn't perf...
It won't work on the iPad. Children are so into tablets and touch. They want to touch all screens!
One under mentioned resource you could take advantage of is PPV. You can pay per views, pennies on the dollar. The people viewing the ads are perfectly targeted people for your offer... because you can choose which sites you "Pop up" on. I have helped countless people well under the 10K budget t...