The best answer depends largely on your product and the available market. I have been a Value-Added Reseller and have sold products and services through VAR's. I helped one of my current clients set up their reseller and affiliate program. If your product can, in fact, be sold to your target mar...
I have built two software companies by hiring out the development work. I sold one for a decent sum during the dot com era (circa 1999). I remain a shareholder in the other one. I currently work with amazing development company on behalf of one of my clients. Here are some things to consider. 1...
No, I think outsourcing this is at worst dangerous and at best lazy. Furthermore, unless this is highly focused on a type of user, I wouldn't trust that you could build user panels that were really of my potential customers. And therein lies the rub. Without real customers, it's impact and val...
Given that you are marketing your ability to build websites and mobile apps, your website lacks a lot of credibility as compared to other vendors offering similar services. A few specific examples: Links to what might be apps that your firm has previously built, link to almost illegible screens...
Your first point of reference should be experience. The most effective way to create your ToS is to consult with a lawyer who specializes in your industry. This also hold true for your that and any business legal document. It’s true that you can find different online services and templates to...
A generalized question can only get a generalized answer. The most significant accomplishment is validating that the product you have built is a fit with your target market. This is demonstrated primarily by engagement (the people who sign-up or who previously visited, continue to return) and...
It really depends on your mission and from where you intend to drive revenues. Asking a guest to create an account and log in in order to send an email to your customers could be seen as a stumbling block. The more you can encourage visitors to reach out to your customers, the more your custome...
Are you performing a large-scale customer study? Or is this just a smaller focus group gig? The primary rationale for hiring a user research recruiter would be to obtain a valid, representative sample for statistical inference. If the number of participants is small -- too small to be statisti...
Absolutely. And it is easy as your imagination.You can create it to fit your culture. That said, I believe that the biggest incentive is to tie compensation to the profitability of the unit. 1) Be sure to include everyone who touches outcomes. 2) Create a profit share by deciding how much you w...
I haven't seen a deal structured this way. Usually they get 6-10% equity I exchange for some small amount of money ( ~ $25k ) and tons of mentorship. 15% for $20k seems high ( you are valuing your company at $133k ) but there might be more to it. Accelerators are great specially for unknown foun...