Anyone who tells you that the branding and design isn't important is smoking meth. Your brand is one of THE MOST IMPORTANT things related to your company and product. It is the firs thing someone sees and it is your FIRST impression. Because of that, your prospects will make a slew of initial j...
Place looks great. Wish I lived closer ;) While there are a number of tactics that could get you more people coming to your website, my concern is that those who do visit are unlikely to complete a booking given the number of steps in your registration process. I think there are a number of "q...
I love what Lee said about being yourself but staying on message. And Ali was right: choose your goals then plan backward from them. Twitter is a tree: the more your water, fertilize, and prune it, the stronger it will be. Here are a few quick tips: · Actively prune inactive and spam accounts...
Carolyn's points are spot-on. Tactically speaking, I would suggest that you make contact with the recruiting partners at the top VCs. Greylock, a16z and others have partners specifically focused on helping their portfolio companies with recruiting. Cold calls and emails with a "I'm an entrepr...
Whenever I think of skills, the first one I think of is people skills. I think that is the most important type of skill-set to have. Knowing how to treat and talk to people is beyond important in the workplace. When you know how to talk and treat people, it really doesn't matter what kind of prod...
Spend zero time worrying about building your personal brand. Spend all your time focused on achieving your goals building your business. Simply put, the best way to build your brand is to achieve success. Let others evangelize you, whether it be investors impressed with your growth, customers ...
You should be writing it yourself if you're new to it -- you need to build your voice! -- unless you have access to high-profile guest bloggers whose posts can potentially draw more attention to your blog in its early days. They can promote their posts throughout their own networks, which in turn...
Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is m...
I've used a ton of different plugins and services to create and sell online courses, and here's the best combination I've found: WordPress + Gumroad + ProductPress 1. WordPress: You'll use WordPress to host your course content. I typically put each lesson in a new Page. 2. Gumroad: Use Gumroad ...