I am sorry - I think it should work backwards: you identify your end users and their problems and then design the product and get back to them.... Otherwise it is an old problem on inventors making "solutions in search of the problem".
If you aren't already doing this, it might be worth using the insights from your podcast on other outlets as well, e.g. sound bites on twitter, key insights on blog posts, and email newsletter which allows individual articles to be shared on social media easily, setting up a profile on clarity.fm...
You want to do something effectively... And spend no money doing it? That's not only impossible but it is the wrong way to think. It will cost you much more money in the long run. Marketing is an INVESTMENT. Not an expense. You are among for the best ROI, not the cheapest initial cost. The che...
I am not sure I have any silver bullets, but would be more than happy to hear a bit more about your situation and offer advice. My company was in a similar situation a few years ago....so I can at least empathize.
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's...
Exciting stuff! I see a few questions here: 1. When is the right time to look for seed funding? 2. How do I appropriately talk to angel investors about said funding? As for the first question, consider what your goals are and whether this funding can help you achieve those goals. Hopefully, ...
I am assuming your question is more pertaining to empowering and motivating (rather than hiring). I can outline some of the practices I have seen really result in high motivation and sense of ownership among engineering teams: * Empathize - Your engineering team will work well and be more motiva...
If you wanted to get creative about things and keep your costs down try this. Dropbox business for $795 a year / unlimited storage "Embed from Dropbox The second option requires at least a basic understanding of how HTML embed codes work. It’s not complicated, so don’t be scared off, but it’...
Since you mention that you have achieved "amazing results", I am assuming that you have some sort of a prototype to show to an angel/seed investor. Also, the fact that you managed to get a government grant (which I assume you didn't have to give up any equity for) is a good thing and shows creati...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...