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You would include all those lines in your revenue. Typically this looks like: Receipts: [full cash inflows] Fees: [payouts to vendors] Gross Receipts: [subtract] This ALL does into the Revenue category, so that your stated revenue is indeed net of fees, but you can see how it breaks out to und...

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Assuming when you say 'vest' you actually mean exercise. It's sounds like an investor doesn't believe you will execute without the extra incentive. I'm not a fan of tranches of any form, but sometimes you gotta do what you gotta do. Also, you didn't mention the strike price, so no way to know if...

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There is quite a bit of information available online about eCommerce conversions rates. According to a ton of sources, average visitor-to-sale conversion rates vary from 1-3%. This does not mean the Furniture conversions will be the same. The bigger problem is that visitor-to-sale conversions ar...

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The best way to find a mentor is to look around in your industry and see who you feel has accomplished what you're setting out to do, and that you gel with the way they did it (values, brand, etc). "Ask for money, get advice. Ask for advice, get money twice" ~ Pitbull If you can get a warm int...

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Think about the different pieces of the pie. 1. Amount per hour 2. Amount per project 3. Location work needs to be completed 4. Deposit 5. Payment terms 6. Time to finish the project 7. Specs and reporting All of these can help you negotiate their rate. The important part is to ask up front wh...

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The best thing to create is User Stories regarding the functionality that you would like and use an Agile Development process to prioritize and refine things as you build it. That will act as your todo list for functionality. I would also highly recommend wireframing all the major parts of your ...

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I'd ask the customers you do have why they downloaded the app, what they were looking for when they found it, how they heard about it, what they like/don't like about it, and how they think you could reach more people. What pain are you solving, who experiences it the most, and how do you reach t...

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