DevelopmentSales Funnel OptimizationHiten Shah explains why gaining users and pricing your product starts with effective sales funnel optimization. Continue
DevelopmentDemand HorizonYour customers are Googling—are you? Inventor and search expert Gerry Campbell explains why search is the secret to customer demand.Continue
DevelopmentCustomer Discovery Primer8X startup founder Steve Blank explains what makes a startup a startup, and how it all ties back to the people who matter most. Continue
DevelopmentCustomer DevelopmentSteve Blank explains how to tell whether the product you're building is the product your customers need. Continue
DevelopmentCustomer UnderstandingSteve Blank explains why knowing who your customers are—and who they aren't—is essential to startup success.Continue
DevelopmentRevenue RelationshipsMoney. We know it's on your mind. Learn why customers are the key to unlocking revenue, and how to get and keep paying customers. Continue
DevelopmentHow to Get PressWant to get press for your startup? Step 1: ditch the press release. Startup founders Ari Dykovsky and Catalin Voss explain. Continue
DevelopmentSelling Your VisionNot the salesman type? Doesn't matter. Discover why every founder should sell and why listening is your best secret sales weapon.Continue
DevelopmentEarly Stage PRPR expert Julie Crabill takes you inside one of the biggest mysteries of early stage startup success: the art of effective PR. Continue
DevelopmentSales-Market FitDiscover why 90% of your job is selling, and how your sales method should inform product development.Continue
DevelopmentMarketing Your StartupDiscover the essentials of early-stage marketing, and how to build awareness of your brand.Continue
DevelopmentSocial Media & BrandingSocial media expert Crystal Lee explains how to make your social media your strongest branding and marketing asset. Continue