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It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The best elevator pitches keep it short, simple, and audience-focused. Going up!

In a social media landscape that's increasingly crowded, what can a little startup do to stand out?

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

Content is king, but it's also a beast. So how do you make content marketing work for you?

The internet is the bar. Your website is your house. Your email list is your bedroom. Conversion is, well…

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.