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An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

A lot of people confuse crowdfunding with crowdsourcing. We clear up the differences and explain the benefits of each.

What startups lack in recognition and capital they must make up for in creativity.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.

The key to becoming a superconnector is applying the right systems and being genuine in your interactions.

Don't even think about launching a social media campaign unless you've thought about these seven things first.

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI.

What does hiring for your startup have in common with a Hollywood movie? Casting is everything.