ArticleIt's Not What We Own, It's Whether It's Liquid

It's Not What We Own, It's Whether It's Liquid

Owning 100% of an asset is the same as owning 0% if it's never liquid.

Too often we get hung up on what percentage of a company we own, only to overlook the fact that our equity actually doesn't matter at all unless it's liquidated at some point.

In this case, we're specifically talking about ownership that requires a sale to have value, not two gals in a room splitting annual profits 50/50 (that percentage does matter in that case!).

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ArticleThat Founder Sold For Too Little!

That Founder Sold For Too Little!

"Did you hear about the Founder who sold their startup and 'only' made a million dollars?!"

Ah, the popular refrain of startup haters everywhere when they gleefully recount the supposedly "shitty" outcomes of hard-working Founders. They get almost giddy with speculation. Nothing excites the people who don't start companies more than trying to belittle the outcomes of those that do.

Well, startup haters, this one is for you. This is a not-so-subtle reminder that not only do your opinions not matter — at all — but how wrong your position is, to begin with.

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ArticleWhen Can I Feel Good About Taking a Break?

When Can I Feel Good About Taking a Break?

Founders need to be as militant about recharging as they are about working.

Yet, nothing in front of us suggests slowing down or taking a break to do it — at all. We have a mountain of work, no one to help us, and we're burning through what's left of our cash and credit. The last thing any of that suggests is "Let's plan a sweet vacation!"

What we're missing in this mess is the fact that it's not about whether or not we want to take a break — it's that we have to. If we're going to run the marathon that is the startup journey, we can't just go full sprint 24x7 and pretend it'll all work out. Instead, we have to become highly regimented in our plan to recharge all the time, and treat that recharge as seriously as we treat our startup.

In Cas...

ArticleForget "Big Ideas" — Start with your North Star

Forget "Big Ideas" — Start with your North Star

The most impossible task for a Startup Founder is to "invent a big idea."

It's not because we lack creativity, it's because we wind up focusing our energy on the wrong thing. Big ideas, by themselves, are nearly impossible to corral in our minds because they are inherently either "not big enough" or "too big to tackle."

We tend to go about this all backward. We assume that once an idea is incredible enough, it will guide all of our actions thereafter. But that is like putting a map down on a table and saying "We want to go west!" without making this is the most reasonable path.

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ArticleAdding Staff Isn't a Sign Of Success, Revenue Is

Adding Staff Isn't a Sign Of Success, Revenue Is

Celebrating adding staff is like celebrating the cost of a wedding — it's the liability, not the achievement.

It seems like everyone loves to champion the importance of "scaling our staff," whether it's the media or our local government talking about job creation (when is the last time a startup was successful because it met a job creation metric?) Of course, we proudly announce we're hiring because it implies that our business is doing well, right?

While that may be true, the reality is adding staff still falls under the cost bucket of our income statement, and while those important hires may help us grow revenue, the important distinction is that they are not, in fact, revenue.

They are actually a massive cost, and in most startups, by fa...

Article7 On-Page SEO Tips That Will Help to Boost Your Search Engine Rankings

7 On-Page SEO Tips That Will Help to Boost Your Search Engine Rankings

Search engine optimization is an area of digital marketing that involves using certain tactics to help your website climb the search engine results pages for queries relevant to your business.

Focusing on boosting your SEO should be a key part of your plan to build an audience, as it can help you to reach a lot more of your target customers.

In this guide, we are going to outline 7 different tips for improving your on-page SEO and improving your site’s search engine visibility. Read on to find out more.

What is on-page SEO?

When we talk about on-page SEO, we’re referring to changes you can make to your own website in order to boost your search engine rankings. This can involve writing optimized copy, creating SEO-friendly content, and e...

ArticleThe Curse of the 37-Year-Old Founder

The Curse of the 37-Year-Old Founder

The year I turned 37, my heart stopped. Not figuratively, I mean it actually stopped beating.

We were in the early days of launching, and I was at lunch with our team. I couldn't quite put my finger on it, but something just didn't feel right, so I told the team I was going to head home and lay down. As I was driving home, I called my wife and told her "I'm heading home, something feels off..."

And as I said those words, my heart stopped — while driving. My world went black.

For anyone that has had their heart stop, you can't ignore it because, well, you're sorta dead. In my case, I came to quickly, recovered the car, and drove the next few minutes home. As soon as I got home I phoned my co-workers (who were 5 minutes away) and...

ArticleWhen Our Startup Works For Everyone But Us

When Our Startup Works For Everyone But Us

One day we wake up and realize our startup is working great for everyone but us — the Founders.

What the hell happened? We started out with big dreams of building our dream job, creating true financial independence, and just being able to do whatever we wanted on our own terms. That sounded great, right?

Yet here were are, spending our days at everyone else's behest. Our days and schedules are driven by the needs of staff, customers, and investors, all of whom mean well, but have essentially put our own goals and needs well into the back seat, and in some cases, forgotten about altogether.

When was the last time we got paid first (or at all)? Or took a vacation without being pulled away 100x by everyone else's needs? Or spent our day the wa...

ArticleIs it Worth Trying to Change People?

Is it Worth Trying to Change People?

Founders won't change people's personalities, we can only manage them. And that's where we fail over and over.

How often do we get frustrated by someone in our organization that we just wish we could change? They lack motivation, discipline, or they just don't play well with others. In our Founder minds, we just need this one inspirational heart-to-heart talk, or some Karate Kid montage, where they come out the other end a changed and improved human.

We have a hard time believing we can't "manage" our way into the outcome we're looking for, but what we're actually missing is that there are certain aspects of humans that go beyond what we can manage in the first place. And our lack of recognition of this boundary creates a colossal waste of ...

ArticleWhy The Last Mile Matters Most

Why The Last Mile Matters Most

The worst time to get tired in a race is at the end.

Now, imagine we've just run a marathon (it's called a startup) and at the very end of that marathon is the finish line (it's called an exit), but we're too tired to make it across. Can you imagine a worse time to be out of energy than the moment where we're just about to win the race?

Yet many Founders, by the time we get to our most important milestone (the sale), just have nothing left. So we capitulate. We agree to silly terms, or unrealistic expectations, not because we think it's a good deal, but because we just want to be done with any deal. We're incredibly vulnerable, and that's incredibly dangerous.

"But I Just Want to be Done With it!"

Look, I get it. By the time we're teeing up...

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