Strategic Advisor to Founders and CEOs. Took a specialty food manufacturer from capital raise to exit sale. Turnaround CEO. Food safety expert. Built five USDA inspected food manufacturing facilities.
It has to do with the family dynamics and history. The new generation has new ideas but also carries old grudges. The best that can be done is that a) the current leader makes the succession decision while they are still in charge and b) the succession plan is extremely detailed with no looop holes. I did some research on this : https://www.z-niche.com/2-of-founders-die-within-5-years-do-you-have-a-succession-plan
It is their landing page (s). They have about 10 seconds to get a visitor from moving on to a visitor who will wander their site.
Whether it is a service or a product - make those 10 seconds count and don't ruin it with a pop-up!
Because people want to actually touch stuff and try them on. They are burned out on Internet shopping.
You always start first with getting recommendations from people you trust. After that for each firm:
1) Google them
2) Call BBB
3) Ask them for references involving similar jobs
4) Make sure you have a detailed contract
The best strategy is to meet with a few different agencies in person and interview them for how they match your personality and business. Then look at their claimed results and see how realistic they are. Then ask for a quote with payment based on results.
Of those that are still in play - pick the one that you feel has the most integrity, not the cheapest.
The problem is that there is not one. $ 1,000/month will take real work and in the beginning will be like a full-time job.
The answer to that is what Palantir calls "Ontology" and basically that forces you to clean up your data and then put a layer on top of it which makes sure that all agents are consistant in how they get/update data and permissions. The big plus is that you don't have to train them individually. Here is a detailed explanation: https://www.applayerai.com/ontology
It broadens your horizons and shows you how other people handle similar problems.
You need to check what their burn rate is on domains. The best ones like Mailchimp or Constant Contact will limit your daily email count so that their domains do not get burned. So pick the one with the best reputation and the most restrictions even so this sounds contrarian.
You should not because everybody signing up after you will loose money. The numbers don't make sense. For more detail as to why:
https://www.z-niche.com/when-mlms-go-wrong
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