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Results for: Branding

It sounds like you have a lot going on. I think you might find some better momentum if you chose one to focus on. In the mean time I'm sure you face the dilemna of supporting yourself while your app gains momentum. I was recently in a similar situation with developing and selling a CRM software ...

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While you may have diverse experience in different sectors, industries and/or clients - your personal brand can be synthesized so that it captures your zone of genius... the thing you are know for. In my case, I worked in consumer packaged goods and consumer brands... but when I went on my own ...

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If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have i...

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I think it is a common understanding now that you have a person brand whether it's public or not. Your brand is your character and skills as seen through your behaviors and your professional image. I think the point of your question, though, is whether or not you can promote your personal brand ...

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Can you provide more details? Who is your target - age, gender, geographic location, etc?

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There are a lot of pieces to this, but I'm glad you're asking. This can absolutely be done DIY, but you're right, it's time consuming and there are a lot of pieces to keep track of. An agency will already have a process in place to manage these different pieces for you. My agency specializes in P...

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What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics...

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Several things to consider when coming up with your product's brand identity: 1) Who is your customer? That will drive the look and feel, as well as the language of your brand. 2) Who are you? If at a gut level, you and your company(employees) are rednecks making the highest quality broadheads f...

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I face the same challenge! I came up with a separate name that still represents my brand but doesn't force users/partners/clients to try and remember my complicated name.

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Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' make...

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