Diana RichardsonDigital Marketing, Consulting & Auditing
Bio

Over 13 years in digital marketing experience including SEM, PPC (Google Ads), Display, and SEO. In addition to social media marketing with Facebook and Instagram ads. I've been working with businesses of all shapes and sizes - from corporate life to agency life, start up to acquisition, managing a team to managing budgets - it's been a wild ride. Ready to share that experience and help other businesses succeed. Check me out on LinkedIn and connect - https://www.linkedin.com/in/diana-richardson-8965a317/



Recent Answers


Wow - what an interesting question. Have you considered sustainable services? Services that will endure no matter what the economy is doing or what the state of things is. Healthcare, medical services, education, financials, etc? Or really honing in on a niche — marketing/advertising when budgets are cut? Business strategy while the stock market is down? Things like that would definitely pique the interest of businesses. Define your ideal customer, one who understands that there will be a payment involved. And you have control over when you get paid and your payment structure. You can do a discovery conversation upfront for no charge, but set a time limit. Create a discovery questionnaire as an initital qualifier to make sure a potential client is a good fit for you before you and the client highly invest your time. I hope that helps!


There are a lot of pieces to this, but I'm glad you're asking. This can absolutely be done DIY, but you're right, it's time consuming and there are a lot of pieces to keep track of. An agency will already have a process in place to manage these different pieces for you. My agency specializes in PR, branding and digital marketing, so check us out if hiring an agency is an option for you - https://redchalkstudios.com/.

For a DIY approach:
- Instagram campaigns are managed using Facebook Ads platform. As a marketer, that's a nice feature, I can manage both FB and IG campaigns in one place. LinkedIn has it's own ads platform called Campaign Manager (https://www.linkedin.com/ad-beta/accounts).

- For blogs, it's best to be consistent, but don't write for the sake of writing. Make sure to plan a content schedule that you can keep up with. For blog ideas, there are some awesome resources. SEMRush has a content idea generation feature, there are sites like AnswerThePublic where you can enter a keyword and it will populate common questions around that subject that you can answer with your posts.

- Networking is something I'm personally working on, too. Each Monday I log into Meetup, Eventbrite and Facebook and search their "Business" categories for networking events.

- Attending these networking events is also a great way to meet the event coordinators and introduce yourself as a possible event host and speaker. Also, if you do a Google search for "call for speakers" you'll find conferences/summits that are looking for speakers for their events.

- Producing in-person events takes some planning. Who is your target audience? What are the problems they face with their business that you can coach them on? How big do you want the event? And how much do you want to charge? Where are you going to have it? There are a lot of logistics. Take notes during the events you attend as to what you like about how the event is held before you start planning your own.

Hope this helps!


Why not offer all three as services? All are so helpful and appeal to a wide audience. Is there a reason you are narrowing it down to one of those options? You should always be learning anyway, so I love your drive to learn more when a project comes in, but create your own projects in order to expand your own portfolio. And if you're good at all three of these things, DO all of these things. Customer need all of those services. You could create bundles or packages and see how that works out. Good luck!


I like Assaf's answers and I would add to it saying do snippet YouTube videos, IG and FB stories. Social media will be a huge asset. Run a couple of Google and YouTube ads. YouTube's top searches all relate to "how to" so this is the perfect platform to get exposure for classes. Good luck!


Always ask for reviews. If you're getting lots of small jobs that means lots of new, happy customers. Make sure to ask them for reviews on Google and/or Facebook. Also, start advertising. If you are using a CRM for the small jobs you can use that audience list to create a 'similar audience' on Facebook for advertising. Also use Google Ads and create a campaign around your demographics and keywords that bigger jobs would represent. Good luck!


Oh man, this is such a complicated question because it depends on the industry. I've worked with dealerships to OEMs to gyms to dentists and retailers - and it all depends. Doing a combination of digital and direct is always a great place to start because you have options under both categories. Try running a Google campaign while also cold calling. If that doesn't drive results, try Facebook and networking. The point is to experiment to find what works for you. You might have a strong in-person skill set where others might excel with ad copy. Use what you do best and keep at it! And keep trying new things. You'll find it!


Great question! I've been working in the SEO industry for over 13 years, so I'm happy to help if you want some guidance.

I'm a fan of Search Engine Land's daily email newsletter, but the best way to get a steady stream of SEO tips is by following top SEOs on Twitter and LinkedIn. Every time I read an article or watch a webinar with someone in the SEO industry that's new to me, I immediately follow them on social media. Here are a few:
Joe Youngblood @YoungbloodJoe
Andy Crestodina @crestodina
Aleyda Solis @aleyda
Brian Dean @Backlinko
Neil Patel @neilpatel
Barry Schwartz @rustybrick
Danny Sullivan @dannysullivan

And follow the big players like SEMRush, Search Engine Journal, Search Engine Land, Google, Bing, Moz, and the like. They are always posting tips.

Hope that helps! Feel free to reach out if you'd like learn a bit more about SEO.


The same way companies grew before there was the Internet — boots on the ground, people-to-people networking, outbound sales outreach and time.


I had the same question. Clarity told me it was a bug in their system right now and it will be fixed soon. That was a month ago.


In addition to the answers already provided, reviews are important for customer perception. Good or bad, replying and actively engaging with reviews helps keep content fresh and helps to show other potential customers you are professional, friendly, accessible and engaged.


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