Questions

What's a typical channel PPC ad spend for a large fashion brand or clothing retailer (Banana Republic, Nordstrom, Anthropologie, Adidas, Oakley, etc)?

I am working on a mobile platform that will offer highly targeted advertising opportunities for fashion brands and retailers. I don't have a ton of experience selling to them though. How do you price/structure this? Who's buying (what role) digital ad packages in these industry verticals? How many users would we need on our platform, to even make a compelling offer? Trying to understand how to sell an ad offering to a large company. Thank you!

3answers

20-100k/day depending on their size - it's a big investment.

Why don't we hop on a call to discuss further and next steps to help you target them?


Answered 6 years ago

Question. Why would people come to your platform & why would a high end brand advertise on your platform? The key to your success will be on quality of audience and how many people end up converting. How will you drive people into your platform? Think about some exclusive incentives to offer your visitors.


Answered 6 years ago

The engagement and the demographics of the users would dictate if a company would purchase ad slots on your platform.


Answered 6 years ago

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