Why don't you put "Company" from the beginning? Your branding should also reflect this without losing the sense of community, no matter how big it gets.
Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large e...
Great questions. Getting your foot in the door with large brands is usually not an easy task. You can try to find a link to a partnership page on their website and fill out the necessary information, but that is not always fruitful. I would try that as a start. From there, you can look up the co...
Strong and bold branding. Make it a prduct to flaunt.
Hello, my name is Daniella. I am the founder of iliketodabble.com. I would suggest link building as soon as possible as it can take up to 10 weeks on average to see 1 rank jump. If you have followup questions, I am glad to help you on a call. Thank you, Daniella
I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can as...
Hello, I have worked on a number of rebranding projects for large companies, and can tell you color is very important. Color gives the subconscious context to what your brand is about. For instance, most Eco brands tend to use Green as a base. This is also why McDonald's spent millions recently...
Realize you're trying to make a sale here. Meaning that your first job is to Stand Out. If you don't stand out, you don't sell. Every competitor of yours has a portfolio. It sure helps if you have several prospects, but even if you only have one that's OK. I once had a company create a custom...
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product i...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...