First of all, you need to get really clear on who your actual customer is, and where they are. Are you actually selling direct to Gen Y (ie, internet, retail stores, etc) or is Gen Y your end user (ie, you're really selling to distributors or directly to corporations, site managers, HR profession...
Hello. I help increase sales through customer success. This mainly envisages sales, marketing, business strategy, and ensuring customer ROI. PR or influencer marketing is nothing in itself but part of a business plan. Where do you and your business want to go? What are the gaps? This should i...
I like the name "Melissa" — but I wouldn't use a website URL like www.melissahome.com because it just doesn't feel "natural" — I would choose something that implies what Melissa means to us... For example: "Ask Melissa" or something like that. Good luck!
Ask friends, families, and previous co-workers to refer you.
For me, the guardrails start with transparency and fairness. Customers should understand why they’re receiving certain messages or offers, and the data logic behind it needs to be free from bias. I always make sure human oversight is always present. AI can flag accounts or suggest strategies, bu...
As the founder of Miracle Beads, one of my biggest challenges is positioning the brand in a way that clearly communicates our unique value while standing out in a crowded market. Growth is another constant focus understanding how to scale customer acquisition efficiently, build stronger brand awa...
Hi there... I would say the reasons would be potentially three-fold. (1) Obviously if your name was a little "weird" as in for whatever reason no longer fitted with what you are doing... (2) If something "bad" had been associated with your current name, so in your marketplace, your name no longe...
I believe past history is a great predictor of future work, so I would ask 1) Have you worked with anyone in our industry or similar project? 2) Ask for their complete portfolio 3) Ask them how many full time vs. contractors 4) Ask them who on the team (or individual) did the work you like and if...
Traditionally yes! In our digital-era, consumers are more aware than ever, and so cheap tends to give us a red flag that is cheaper due to something besides the provider being nicer and thus charge less. People don't want to know is cheap but what they/we care about is whether we get good value ...
I think with your future goal in mind which is to eventually have a bigger website with everything from every website, it is better to go with Option 1. Having an umbrella brand and then having sub-brands within it will make it easier for the customers to relate to the brand once you implement yo...