As someone who started out as a social media manager, moved up into higher-level content marketing strategy, AND hired SM help in the past... I have PLENTY of experience in this arena. 1. Bravo for understanding the importance of strategy before creation & distribution. So many business owners w...
If I go by your definition, I am getting the notion that by particular worldwide company you are referring to an MNC. You must understand few important things when it comes to MNC: A MNC is a company that does business in more than one country. Transnational company produces, markets, invests an...
Depends on the startup. If you have IP that provides a clear advantage, that's more valuable and easier to make successful than say a mobile app idea. Traction has become investors favorite buzz word. It makes sense though because they aren't gamblers. They are looking to fund proof of concept. T...
This is one of the core reasons agencies are a service-centric model vs product-centric: quick to monetize and a function of human labor/ effort to scale (unlike products that are usually slower to monetize, require high initial investment but scale really well). So the answer is either you need...
For conducting market research across the Middle East and North Africa keep the following tips in mind: 1. Be clear on your business objectives for research: Fully understand what decisions or changes you want to be able to make to your business as a result of the research at the project briefi...
Hi, First of all, the fact that you want to first validate it and not just rush off and do it is excellent and means that you're already 10 steps ahead of the pack! I'm happy to try and help. Take a look at one of my past responses, and if you still need help we can set up a call. https://clarit...
My first thought would be look at Facebook Marketing and really target those adverts to people who are maybe part of certain groups or in certain areas if you need them to be local. FB marketing can start from as little as £1 a day so it's a good place to try and see what happens even if you only...
I would first start by identifying who your perfect or ideal partners are. From there, begin thinking about who in your local market might fit that profile. The path becomes more apparent when you have a crystal clear view of who you want to do business with.
OK so you are selling for a contractor who renovates unfinished basements into completed rooms? What you need to do is encounter people who are just reaching the moment when they realize they want to turn that empty unfinished basement into real rooms they can use. Then you need to sort those i...
There are a few ways you can go about doing this. The first way is to get your business into trade shows and do some old school marketing. More exposure for your company only increases your chances of getting in with a big company. Ideally there will be a buyer for home depot. In case you did not...