Can you demonstrate value for them? All the words you're using here are very negative; you need to find a positive spin because I'm not going to pay for something which sounds so negative.
Definitely traction (marketing, sales, customer acquisition, retention) and not infrastructure. You don't have a scalable business, you're "seeking" one. So seek it first, then worry about scaling. Put it this way: If there's two otherwise-identical businesses, and P has "good infrastructure" ...
Unless they are in some way related ie seo clients are weight loss focused you should keep two.
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve the...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
The easiest method is employee groups on Facebook (and sometimes LinkedIn). You'll be able to comment on company pages, for example here: https://www.linkedin.com/company/starbucks - but you'll have a bigger response on Facebook, for example here: https://www.facebook.com/starbuckspartners If y...
Hello, to make decisions about starting your own Digital Marketing business, you first have to reflect and be aware of what you really want, what you really can and what you really know, and this goes beyond a consulting process. This is Coaching. As a Strategic Coach and Life Coach, with experie...
There are so many possibilities that come to mind, without knowing a lot more about what has lead you to this point, it is hard to offer any actionable advice. The first place I would start investigating is the top of your sales funnel. Are you getting students? Are they just not converting? Are...
Excellent question (and excellent answers here too). I'm 18 months into my start-up. That's 18 months of learning what is essential to survival and what is a waste of energy and space. Here is what is helping me most: 1. Communication essentials: Business cards (moo.com), laptop, phone, and Int...