I recommend reading "Will It Fly" by Pat Flynn and "The 4-Hour Work Week" by Tim Ferriss. Go ahead and run a Google Adwords Campaign to a landing page with the option to purchase something related to your topic. If you get a good conversion rate of people who click the Buy button, then it is a w...
First, perhaps you're overreaching. Do you have proof of concept or not? If you don't then you need to work your way up the ladder. Try dropping your target 2 levels down at first, and as you build up a roster of "wins" start to set your sights on higher and higher levels of business. If 2 lev...
In my experience a technical co-founder's primary responsibilities are to be a visionary first, a hacker second and a manager third. first you recruit a tech co-founder to help visioneer what your product can, will and should do. then you have them support the one key part of the development pr...
Ugh. Investors. Here's the harsh or maybe happy truth. If your Startup offering (product, service, information, courseware, consulting, etc) provides stellar value, then you require no investment. Do your launch + if money starts pouring in, either skip the investors of if you really must use ...
If you're asking about how to *start* spreading the word, my fear for you is that you haven't done sufficient customer development to validate the need for your app and inform your core product thesis. Failure to do so will almost always end-up in product failure. If this is the case, you might...
Hi Michael, Yes: there is a way to do this. That is the brunt of what I train business owners and professionals to do: the key is in brain science. There are a couple of points and then the basic practices: a. The brain can only handle about four items per day of high priority b. These items ...
Are you performing a large-scale customer study? Or is this just a smaller focus group gig? The primary rationale for hiring a user research recruiter would be to obtain a valid, representative sample for statistical inference. If the number of participants is small -- too small to be statisti...
You need to build your community from the get-go. Start with your beta testers, creating a community where they talk to each other about issues and come to you with ideas, suggestions and bugs. Encourage them to do this, no matter the issue, and respond quickly. If you develop a community like t...
Need way more information than this. For starters, you need to know the following: What are their reasons for wanting to create an incubator? What are their needs? Can you meet those needs? When are they planning to make a decision? Who would be making the decision? Are they committed to startin...
It depends on your needs. Have you explored SalesForce or Infusionsoft?