That's definitely a tricky audience to get in front of online, since those generations aren't on social media nearly as much. Here are a few recommendations: 1) Target a younger audience (and/or baby boomers, who have a stronger online presence than seniors). Figure out how to market your servic...
Common issues are: * Sending the wrong message to a specific target group * The product/service is too complicated or not appealing enough * The reputation is not there - case studies, testimonials and actual reviews More expensive products and services need a solid portfolio of existing custom...
Absolutely, I've got you covered! With over a decade of experience in the startup ecosystem, here are some real-world strategies that have proven effective in attracting and retaining pre-seed SaaS startups with $40k+ revenue: 1. Get Personal: Think of your outreach like making friends. It's all...
If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.
This is a very wide area to discuss and there is no magic bullet. You need to tailor it to the specific market/client.
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at ...
You may be surprised to find that Baby Boomers and Senior Citizens are fairly active in online communities and social media because this is how they stay connected to family and friends. I wouldn't ignore it entirely. Two things I would do: First, If your online business lends itself to creatin...
Yes, my agency uses 4-5 freelancers at any given time. We create marketing and social strategy plans for freelancers, consultants, and experts. I'm happy to connect, if you'd like. Best of luck, -Shaun
Hello! This is a great question and I wish many more asked just like you. My name is Humberto Valle, I'm a strategic marketer with almost 10 years of service with some of the most innovative teams in the world. Here are my thoughts; I would ask for a bit more information, don't be afraid or shy ...
Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.