Yes, a consistent sales process is vital so that you know where you are. You also want to know why you lost some orders and won others--I was over a decade into my career before I realized I had no idea why. And that's what lead to the change. You need to understand your numbers. You need to kn...
Depending on your target group I would recommend doing facebook lead ads with a zapier integration to your mailchimp list. That works quite well. There is also an option on linkedin, where you can get directly leads within the channel. Hope that helps you :)
Interesting, but very loaded, question. It depends on the industry segments, location of your business and the reach you want to have, as well as your budget. I have organized trade shows all over the world and in over 65 industries. So look at industry, location, country/city, attendee profile...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
Having effectively run a young digital agency as well and growing revenue by over 400% within 6 months, I will share what worked for us. Word of mouth remains your best customer acquisition channel. Referrals paved a way for us in an industry that was already overcrowded. How did we achieve thi...
You absolutely do not need to work at an agency before starting one of your own! I have never worked in the industry at all before and just started offering digital marketing to companies a few months ago and already have 9 clients - literally starting from nothing. You don't even need to know ...
Hi, I work for a FinTech saas company and we A/B all over our website. Not sure if you have done this already, but do you have a clearly defined ideal customer (buyer persona)? I mean a vivid picture of what your ideal client is like? where they are located (if that's relevant), their buying pat...
Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to to...
When marketing in the restaurant industry it's really important to think about what the theme of your restaurant is, and tie that to the community. For instance: karaoke or trivia may not be the right kinds of events to host if your restaurant is a little classier. However, since you mentioned ba...
I own a digital marketing agency and have helped many businesses create and execute social media plans. I would not hire someone right off the bat for your type of business. It's much more efficient nowadays to hire an agency or freelancer to set it up for you with software. The software will ...