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See Joan Stewart's website, PublicityHound.com . Joan was a journalist for years and is also a publicist, so her site will help you out a lot. I think she recently put together a pack of media templates you can purchase. If you don't see what you need, email Joan and she'll direct you to what you...

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If you don't have a previous relationship with these bloggers, then the subject line will be very important. You have to come across as delivering some value rather than a means to an end. I would recommend emailing them first and asking if it's already for you to send them your press release, to...

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I'm not the right guy to evaluate your project as a business model. If, however, you do decide it's viable and want to give it a whirl, let's talk about naming, branding, and explaining your startup. That's where I come in.

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I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...

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Talent management companies will bill the client for their services including the salaries of the temp workers. They keep the employees on their payrolls and then send them at client side. This reduces the risk of the client, however the client shells out more money. In case of Talent agent, the...

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I have experience in monetizing and selling companies both based on paid memberships to a forum and online courses. In both cases the value derives from you or your brand driving the purchase. So, you can't just create a course or private message board about, say, how to fix BMWs. There has to be...

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You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...

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Make certain songs or part of songs, interviews, etc available until you get X amount of thumbs up on Youtube or Likes on Facebook. Gate it so they have to bring a crowd to open up the doors to new content.

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Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...

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