This is a common challenge for e-commerce brands. Amazon sales can quickly grow and account for an excessive percentage of total revenue leading to concentration risk. So diversifying your revenue sources is important but not always easy to accomplish. If you're operating your own e-commerce web...
I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...
1. Organic traffic through great content. 2. Classic (but targeted) paid online marketing - Facebook, Google etc - depending on your target market (this method will be tough/expensive because you're competing against the bigger players who have huge budgets - so it's less advised) 3. Endorsement...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
Just be frank and flexible. Say: 1. We don't have that stuff. As a startup with customers that love customized solutions, we've tried to be nimble. 2. But I can see that your organization needs a streamlined process. We can deliver. 3. This stuff isn't for us internally. But show us s...
Sounds like you're doing a great job already. Well done. Based on the continuous increase in growth, and assuming that there is a growing market for your product, it shouldn't be too difficult to find an investor. What you would need is to create 2 investor pitch decks (presentations): one whic...
There is no right answer for this, but definitely, you need to have a 'hustle' aggressive approach when you're launching something new. That means to dedicate some time to get in front of the right people. You can start by joining Facebook groups in your category, going to meetups (as a host an...
This really depends on the industry you are in. Is it not possible for you to do both? Building your personal brand and also establishing your website at the same time? The best example I can think of here is how Gary Vaynerchuk started Wine Library TV, but leveraged his own personality which ...
Likely best to setup some phone conversations with people here you find provide advice which seems to resonate with you. USP may be useful + likely better will be to buy highly targeted traffic (to local area) + also use Meetup + other networking venues. Search for my name + Meetup in Clarity +...