Depend on how much you willing to invest to do the validation. The methods vary due to many factors such as the nature of business, the ease of collecting data, quality of the information produced, set of assumptions made, etc. From a simple survey to a structured survey ... From an empirical a...
The answer to your first question is pretty simple. Basically you are talking about doing an exclusive deal on a (hopefully pattented) item, or just slapping another companies logo on an item which would be a custom label or private label. White label usually refers to SaaS. Cases are all aro...
Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576
I can discuss having done indepth research before we select Marin software
Here is how I'd suggest you learn SEM: #1 - Open a Google Adwords Account (You can search for free credit / promo codes) online and play around with it. #2 - Review all of Google's training material: https://support.google.com/adwords/?hl=en&page=examstudy.cs#topic=3119071 #3 - When you finish...
I'm a software developer at Clarity and I built the weekly digest email that I'm assuming you are referring to. I can assure you that we do not spy on you and can't keep track of what you have searched for on Google. The subject of the email is the first question shown in the email. The questio...
Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...
A few thoughts... First, there is a 20k adgroup limit per campaign. Second, going in you should assume that 80% of your long tail keywords will not get any impressions. That being said, this is a common strategy with several different ways to execute on it... 1. The rule of thumb when buildin...
Probably the training from Google for the Google Partners Exam heres a link to more information: https://support.google.com/partners/answer/3153810?hl=en
The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simp...