Exciting. Good luck. Information that would help (most are known but work): 1. Testimonials - super important. If you can get past clients to agree to give a short video testimonial - even better. 2. Logo/names of happy clients. 3. Easy to understand description of your services. 4. quick and...
For most sites both can have equal importance. SEO tends to be slower. PPC tends to be fast. Most of my clients balance both. So the "wisdom" of using PPC, is creating instant conversions.
1. Select Advertising Platform. 2. Define your Goals. 3. Research your Target Audience. 4. Do ALOT of Research. 5. Have a Pros & Cons Lists. 6. Get a group of people you can trust/rely on to comment their TRUTHFUL thoughts about your Advertisement. 7. Have a unique, fantastic, never been seen rel...
Assuming this is a search campaign, you should be able to see if any new competitors are regularly showing for your keywords. I would also investigate if CPCs have changed (or just conversion rate), how your impression share has changed, and how your average position has changed. If their campa...
The easiest thing to ask identify an expert is what campaigns have they ran and what are some specific successes they've found....if they can answer this with exact keyword mentions...then they know their stuff.
Well done for reaching this stage - not an easy task. A few marketing options: 1. Give an incentive to your existing customers to promote your services. For example, you can offer them a once off discount or 1 month premium package for each customer they bring (it all depends on your services). ...
I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...
#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...
1. Get your funnel(s) down pat and automated. If all you're doing is sending a broadcast email to your list every few days, you're missing out. 2. Pay for targeted traffic. The List is the #1 factor in sales conversion: you can have mediocre copy, but if your list is spot on, you'll make sales. ...
Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...