Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you ...
Good question Brian. I am always a fan of a free trials or even better, the free tier. The later you have to watch out as you could be stuck a situation where you can't convert people to the higher tiers, but all in all what you are trying to do is show people the value your product provides and ...
It's hard to get a definite answer to this as these companies will not tell us how their algorithms work. Having said that: Based on my experience working with these APIs, it is totally possible to implement a real-time search like "socialmention.com" purely based on the APIs from Google, Twitter...
You may find this article helpful: http://www.smarthustle.com/article/how-5-smart-hustlers-found-money-for-their-startups/ In short, one entrepreneur, who was looking to borrow money, founded TrustLeaf as he was encountering exactly this question and found no good solution. His new company now h...
I've been through this with a lot of clients and there is a very simple answer: Essentially you are always ready. Iterating and validating go hand in hand. You can almost turn this on its head and ask "When should I stop validating and continue iterating?" Iterating without validation is a ris...
Interesting question, but I don't really see it as a "chicken and egg" type challenge. For a service startup business, you will still need an online presence. In the Lean Startup method we talk about MVP, the minimal viable product you can build to both test the waters and get paid. Why build a ...
In my experience, no entrepreneur is fully prepared for the journey they are embarking upon when they start a new business endeavor. You simply can't have everything you need before you begin this journey. Being an entrepreneur is about being resourceful, or as Paul Graham puts it, being "relentl...
I would absolutely suggest a content-focused marketing strategy. development of white papers, blogs and other SEO-rich materials which are actively managed and cultivated will pay dividends over the long haul along with any offline or other activities you want to consider. A lot of people hesit...
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares. See my answer about...
Hi, my name is Kruno. I have one SaaS application from which you can sell your services. I have investigated a couple of years ago some pricing models and my conclusion was that the only thing that can get us more money is to scale our business (get more customers which will do microtransactions ...