For most sites both can have equal importance. SEO tends to be slower. PPC tends to be fast. Most of my clients balance both. So the "wisdom" of using PPC, is creating instant conversions.
I've been doing SEO for nearly 20 years now (about as long as that's possible), built 3 of my own successful businesses from it, and run a 12-member agency in Chicago these days. Here's my take. You mentioned a lot of great tools there, but keep two things in mind. - These tools tend to over...
You mentioned they were a new client. What type of company are you? With that info we could help more. “However, they have also produced hundreds of copy-written material on their blog that are replicated all over the web ( other dental sites mostly.. ). Some of the content has been taken direct...
Cross linking refers to the process of linking between two websites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further...
I think with most, the challenge is in the expectation. We need to stop treating / valuing SEO in the same way we did 10 years ago. The sad truth is the dynamics of SEO and the role it plays in your marketing has changed a lot over the years but unfortunately most businesses are not realizing thi...
Building backlinks is super complicated task nowadays but below are the strategies that my team has been working with for our clients and they have benefited from the work: 1) Make relevant guest contributions - A lot of high authority blogs have changed their guest contribution policies and mad...
First, get some mobile offers from an affiliate network. Get CPL based deals where the network won't mind the slow steady traffic of residual sales from your blog. Second, use that subscriber list for the same offers, but mind that not all networks allow display AND email traffic to the same crea...
I will optimize the SEO of your website for optimal rankings
Do you have a clearly defined target audience? If so, great! If not, that would be the first place to start. Second, where does your target audience hang out, online and off line? Be specific and create some lead generation strategies to reach them with a call to action. Hope that helps.
Make sure you got your mobile visitors covered with a mobile friendly and fast working website.