I would do another test run to confirm that it wasn't a one-time lucky streak that you hit. These numbers are definitely relevant to investors as they want to know the conversion rates. You should calculate your Customer Acquisition costs as this number will be important to investors. However, lo...
The best defence is a strong offence. Said another way, the best companies don't spend too much time looking in the rear-view mirror, and instead focusing on the drive ahead. Most web and mobile businesses are not defensible by true I.P but rather speed of execution, great design, responsive an...
The business model should (in most cases) adapt to your product. No the other way around. I wrote two examples of how companies should adapt their monetization strategy to what their customers actually want the product to do, and not the other way around. You can read them here: https://medium.c...