Get specific with the "who" of your market (i.e. what kind of dentist? what is their specialty? whom do they serve? demographics and psychographics of both the dentist AND their patients?) And specific with your offer to them. What are you selling? What are they buying? And why do they want it (a...
There are two types of advisory boards: For show (i.e. credibility) or for help. They should intersect but often don't. The "For Show" advisory boards are usually no more than 5 (though I've seen up to 10) and are meant to demonstrate a significant depth of subject-matter expertise and credibi...
That is a LOUSY return. You'd be better off putting the money in a savings account in the bank. I do not know your industry well, but in mine (Marketing Agency) I aim for a net profit of 15% after paying corporate taxes, wages and all overheads.
I was involved with a SaaS product that launched a landing page and made clear that the product was still in development, but that we would give earliest access to people who pre-paid for the product. We also allowed people to choose what they paid, and promised them that payment would stay in-e...
This is not my specialty, however, I have been in your position many many times -- maybe this will help. If the product is in-tangible, then look for JV partners on the Internet. Try to find an expert that deals with these JV opportunities (like me). If the product is physical, then look for s...
This question is very broad so it's tough to answer, but I'll give it a shot. Is there anyone else making money in that market? If so, how? What business models are working well? Take the automobile industry. There are hundreds of business and revenue models in the auto industry (wholesale, re...
Probably not the answer you're looking for, but companies have so many unimplemented ideas that the likelihood of partnering to implement someone else's idea is really low. And besides which, the idea is not something that has much value in and of itself. If you're passionate in the idea, bui...
For the first 90 days, listen and plan - but don't do anything. You need to understand why they are under performing and 9/10 it's because the previous Manager was just not a good Manager, could not recognize people's strength's, had them in the wrong roles, tried to do their jobs etc etc Read...
I think the answer to your question is multi-layered. Here are a few things to consider. #1: Do you want a company to conduct the research for you? Market research and demographic-studies are expensive. There's no way around that. However, you can do the research yourself and you'll save a lot ...
If you'd only like the content to live at one location, and you're worried about legacy links that people shared across the internet breaking, then a 301 redirect from the old URLs to the new URLs is what you're looking for. Every HTTP Request receives a response code from the web server. Respon...