I've built this kind of system before for more than one company. What you want to build is a continuous integration system (and this is what my company specializes in). This allows you to trigger tests each time a developer submits code. The test you describe would fire up several environments in...
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile ...
I have been in this situation as well as almost every other web application developer and I learned my lesson along the way. You said you and 3 others tested, but I feel that 4 people may not be enough. I think at least 50 to 75 people is a much more sufficient number and here is how I do it wit...
I would do another test run to confirm that it wasn't a one-time lucky streak that you hit. These numbers are definitely relevant to investors as they want to know the conversion rates. You should calculate your Customer Acquisition costs as this number will be important to investors. However, lo...
I would create the best geo-targeted group blog for a specific large metro. (And then roll them out across the country or even around the world.) What most businesses need is a way to reach their local target audience. When you create the very best local site that can be grown organically offline...
My very first job out of college (a loooooooong time ago). Was working in a boutique marketing and public relations firm. They hired me to do just that, get new clients and develop the business so that we were the agency of record or on "retainers". It's funny how many firms don't want an in h...