Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...
Hey, Aayush; I launched a marketing consulting business in 2008 and ended up teaching marketing strategy to companies like Disney, Cox Communications, and more before the recession hit in 2010 and forced a change in career. Let me share what I learned then with you. The easiest way to do this ...
Interesting. I have done this on a couple of occasions, maybe not this exact model but close. One approach would be a Speakers Bureau. Another would be to structure it as a full service agency or as "full" as your colleagues' backgrounds permit. Be sure to create a vesting schedule, even sweat e...
OK so you are selling for a contractor who renovates unfinished basements into completed rooms? What you need to do is encounter people who are just reaching the moment when they realize they want to turn that empty unfinished basement into real rooms they can use. Then you need to sort those i...
Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online....
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...
Have a look at chambers of commerce in the countries you want to export to especially those based near you and ask them for help. A fair few trade missions are now virtual.
The best way to find the best market or customer is to choose one segment with one "solution" and start talking with them. See if they realy have a problem and which should be your solution to solve their problem. If you realize the segment you chose is not the best, look for other and repeat the...
Yes. For USA based businesses – we consult on everything from conceptualization to completion, including federal, state, and local laws/regulations, etc. We even provide referrals for Branding (Logo/Product Packaging, etc.), Website Building & Security, SEO, Google Search, etc. If you know wh...
I thought I would send a response based on my experience in international trade, manufacturing, importing and sale of products based on niche markets and gaps in the market. It would depend on a couple of things... Are you going to make something? Outsourcing to a country that has the experienc...