Yeah, this is a really interesting question.I would be thinking about: 1. An open letter from the CEO of your hotel chain that's hosted on your website. Something that shows empathy with customers who are considering booking your hotel but are majorly put off by the terrorist events. A letter th...
1. Contract, contract, contract. Both with the client to avoid going directly under severe penalties, both for employees (even subcontracting entities or freelancers) to scare them off such behaviour. And of course, keep your guys happy and on interesting projects, that will help nowadays more th...
Meet people. Entrepreneurs, marketers, investors. Meet enough of them and you become their matchmaker as well as promoter. And if you pay attention to what's going on, then you might end up their advisor too. Hello.
Nearly every market is experiencing demand right now - especially for digital marketing services. Many brands are overworked, meaning tasks like social media management, blog/content creation, digital marketing strategy, and online customer service is being neglected. If you or your part-time w...
Social media channels like facebook are a great way for doctors to market digitally and cheaply. I recommend "humanizing" the doctors practice in a series of posts so clients and potential clients already feel like they know the staff and that they are just "going to some doctor" Consistant goo...
I've worked in digital marketing since 1997, led business operations at two digital marketing agencies, and advise digital agency owners on improving the business side of their agencies. Agencies tend to use some version of the standard consulting phases: Discovery, Analysis, Recommendations, an...
Central CRM in the cloud that everyone has access to. Infusionsoft might be a good solution. Obviously you need email follow up series integration and sales funnel automation.
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
Sarah is correct here. Becoming an influencer or authority in any area takes time and dedication, is not something you can typically leverage over night. My suggestions to you is stick to a hyper targeted niche, narrow down your vision and scale back all efforts to the most minimal most targete...
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...