Here is an article about setting up AWS EC2 to run Play and Mongo: http://stevenwilliamalexander.wordpress.com/2012/06/10/amazon-ec2-mongo-play-scala-instance-setup-gu/ and there are also guides for binding to Amazon Simple DB and Dynamo in Scala as well that might be much easier setup than using...
In general it's hard to scale an hourly business. However, here are a few suggestions: 1. Offer a lower rate tier where you can capture a lot of people such as group coaching. You'll need address topics that are general to the group, and make sure that the people within the group are similar eno...
Great question - local marketing is absolutely essential nowadays. Especially as few people are navigating social media looking for tooth whitening services, these will become more profitable than online over time. Here's a quick list of tools I suggest using to bolster your current social medi...
The biggest mistake I see startups make is attempting to scale a product before validating the direction that their customers want it to go. You'll see companies validate pre-launch via closed beta testing, crowdfunding, or building landing pages and testing everything from messaging to price po...
Network with people you trust. Sell them your excess leads for a percentage of what they'll derive. Choose other freelancers, whom you might consider bringing on board if an agency emerges. This way you have only enough collaboration initially. In other words, you're not compromising your own...
1. Get your funnel(s) down pat and automated. If all you're doing is sending a broadcast email to your list every few days, you're missing out. 2. Pay for targeted traffic. The List is the #1 factor in sales conversion: you can have mediocre copy, but if your list is spot on, you'll make sales. ...
Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had ...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
Nichole's list is comprised of people who talk about growth marketing. Although growth marketing is a component of scaling-up, scaling a company is much more about operational issues. Everything from tech stack to culture to legal and compliance and almost always sales. On growth, there are a ...
I've been recommended to speak with Leigh Rowan in the past for iBeacon projects. I haven't had the pleasure of doing so yet but he came highly recommended. His contact information is on his LinkedIn account. https://www.linkedin.com/in/leighrowan