ROAS or ROAS per customer makes a big difference, I normally look at the latter and compare to the total profit made. You can further analysis using ROAS per sq meter (floor area) and study the patterns of the customers and floor areas. Therefore using only a one-sided KPI not only not useful, ...
It's a great idea, especially if the bigger company has now made it bureaucratic, or complex, and users miss the days when it was a small, stand-alone site. Also, since you were a passionate user, you probably know a few small ways to improve the site. Large companies that buy small businesses ...
Issuing stock options to employees in a private closely held company can be a complicated matter, from both a legal and tax perspective. The exercise price per share should definitely not be an arbitrary number. It should be the fair market value of the shares on the day the stock options are g...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
I'll give you some generalized advice from what you've provided but first I need to explain some of the reasons why this is tough for anyone to answer... First, without knowing how many customers you already have it's tough to strategize a 100% increase. If you have 1 customer, it's different th...
If you are a U.S. citizen and already have an SSN, you are not eligible to apply for a separate ITIN. When you register a new business for an EIN, the person completing the application is the responsible party for the LLC's EIN application. The responsible party can be either an individual or a...
Specific is Terrific! But how do you choose? Work to your strengths! What problem do you solve and how do you solve it? Now look to your market: who has that problem, and who wants/needs it solved in your particular way? Start there to build your niche market, then work outwards to demographi...
Answering this question efficiently requires being able to see how you are currently going about it, so that we can see what you may be doing wrong, and suggest corrections / additions. Feel free to send a link that we can check out. best, Lee
Personally I'd: - Crawl the existing site - save to Excel - Run a search in Google for: site:domain.com Then export the list (use Chrome SEO quake extension) and add to Excel Put both lists into 1 Excel file & de-duplicate. Next, get the sitemap of your new site, so you have all the URLs. T...
It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these...