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Results for: Branding

That's a huge question that can only be answered with the "depends" word! But a good way to start is to look at the market. Doing a market analysis to give you an idea about the demand and competitors would be a good way to start. Then look at your production costs - is this a product you can li...

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If the investor is spending his precious time meeting with you, then I assume he has at least some interest in your event. If that's the case, then in my opinion, yes it would be a nice gesture and appreciated. Good luck with your pitch!

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I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...

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Based on what you've shared, I would recommend splitting your two products into different brands; they appeal to different audiences and should be marketed as such. That said, there is ample opportunity for cross-promotion, as there are some similar needs between the two audiences. Good luck. I...

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In my opinion, I would consider your long-term goals. If your plan is to build a brand around yourself and become established as a major influencer, it certainly makes more sense to go that route. On the flip side, your low hanging fruit is to build a brand around the concept by which you intend...

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I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and ...

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I say to pitch the idea or 'outline' first. Have someone (on the payroll) responsible for sourcing opportunities, then ask your bloggers to pitch ideas. (For consistency's sake - consider bringing them together at a daily or weekly meeting?) From there, pitch the ideas to the brands or agencies ...

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