Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?
Sounds delicious. I LOVE ice coffee. My advice is to definitely generate buzz on social media as well as a series of YouTube videos of every day people using the unit and enjoying the iced coffee. Some ideas: 1. Join a coffee lovers group on Facebook and LinkedIn. More importantly, an iced coff...
As far as targeting a single high school, I don't know. But, in terms of platforms this audience uses, Tumbler, Instagram, Snap Chat & Vine would be good targets.
Lots of ways to do this, including many that I'm sure I don't know about. One place to start would be to research local search volume for "Sushi", "Sushi restaurant(s)", and related phrases -- both in Canada and within comparable regions outside of Canada (especially the USA). You'd want to pay...
I’ll take it as a given you are operating a “brick & mortar” construction (equipment rental) business and with this, allow me to propose a few “flexible” marketing moves, you may consider (online or offline): 1. PUBLICITY/PUBLIC RELATIONS - Online or social media write-ups; Offline publication w...
I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
So the real issue isn't whether a marketing person should come from sales - it's whether the marketing person understands that their job is to actually help sell things. My definition of marketing is "profitably solving customer problems" so - baked in there - is understanding the customer and ge...
If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
There are many forums and places where Amazon sellers congregate online, if you can find where these audiences congregate then this could be a way to approach them. If you have found niches is there any reason you wouldn't want to develop an online presence yourself? Platforms such as Amazon, e...
High level: - it’s not about traffic it’s about the right traffic - ppc and the internet are built for testing variants, do that and learn and optimize - focus in both your ppc copy as well as the journey your sending them to - if you’re doing all this and its working then next is to apply thi...